ATS Traffic to Host Tech Tour and VR Experience at Next Week’s ITS Canada 2026 Conference
Edmonton, AB – May 15, 2026 – ATS Traffic is pleased to announce that they will be an Executive Sponsor of ITS (Intelligent Transportation Systems) Canada’s Annual Conference and Exhibition, running from May 20 – 22 at Delta Hotels Edmonton South Conference Centre in Edmonton, Alberta.
ITS Canada brings together professionals and organizations spanning municipal leadership, the transportation industry, academic research, and policy development, united by a shared mission to advance innovation for safer communities.
As an Executive Sponsor of this year’s ITS Canada conference, ATS Traffic continues to demonstrate its leadership and commitment to continuous improvement in the traffic safety industry. Through its partnership with ITS Canada, ATS Traffic has supported local planning efforts and will ensure conference attendees enjoy a welcoming and engaging experience in the company’s home city of Edmonton.
“At ATS Traffic, we know that the future of safer roads lies in technological innovation,” said Bobby Cantera, CEO of ATS Traffic. “Our sponsorship of the 2026 ITS Canada Conference reflects our commitment to advancing traffic safety and creating data driven solutions that help keep people safe.”
As part of the conference program, ATS Traffic’s national headquarters in Edmonton will serve as a Technical Tour Stop. This exclusive tour will allow guests to discover ATS Traffic’s expansive warehouse operations, signage manufacturing and fabrication facility, and ITS deployment workflows. Visitors will also get to experience live demonstrations of smart work zone technology, connected work zone concepts and reflect on the triumphs of innovation while observing the evolution of work zones.
Conference attendees will have the opportunity to participate in an interactive History of the Work Zone Exhibit at ATS Traffic’s on-site booth.
The History of the Work Zone Exhibit is a museum-style display showcasing the transformation of work zone safety technology across the decades through a virtual reality experience. From the flare pots of the 1960s to modern Smart Work Zones and beyond, this experience brings traffic safety evolution to life through immersive visuals featuring real work zone equipment, and an educational VR experience. The History of the Work Zone will allow attendants to see where our modern work zones came from, and where they are headed.
As ATS Traffic celebrates their 60th year as traffic safety technology leaders in Canada, they remain deeply committed to supporting organizational partners and individuals who share the same mission of getting people home safely.
About ATS Traffic Ltd.
Since 1966, ATS Traffic has supported organizations and communities in keeping workers and road users safe through comprehensive traffic safety solutions. With 16 locations across North America and a catalogue of more than 15,000 products, ATS Traffic delivers expertise across every stage of traffic management — from infrastructure installation to advanced smart city technologies such as solar-powered crosswalks, radar sensors, cameras, and traffic signal systems. Our certified teams specialize in work zone design and setup, equipment rentals, e-procurement, intelligent transportation systems (ITS), and integrated customer portals. As Canada’s leading sign and barricade manufacturer and a 3M™ Authorized and Certified Digital Fabricator, ATS Traffic offers scalable, reliable service tailored to the needs of municipalities, contractors, and industries. Learn more at atstraffic.ca
About ITS Canada
ITS Canada serves as the national hub for the collaboration of public and private sector leaders in intelligent transportation and mobility technologies. Through collaboration, innovation, and knowledge sharing, ITS Canada supports the development of intelligent transportation systems that help shape a sustainable, equitable and future ready transportation network.