Edmonton, AB – March 30, 2026 – What began in a small Edmonton garage in 1966 has grown into a national leader in traffic safety. ATS Traffic, a family-owned Canadian company, is proud to celebrate six decades of innovation, growth, and commitment to safer roads and stronger communities.
Founded by Lorne Hooper as Western Canada’s first barricade rental company, ATS Traffic has evolved into Canada’s leading provider of traffic control services and products. From its humble beginnings with just a handful of employees, ATS Traffic now employs more than 500 people across 16 branches nationwide, including recent expansions in Northern Alberta and the Pacific Northwest.
“It really has to do with the people that you employ and what they contribute to the organization. I am very proud of the people that we have here, I am very proud of this company, and I am very proud of what my dad started in 1966,” said Laine Hooper.
As a proud Canadian manufacturer, ATS Traffic produces high-quality traffic signs and safety products right here in Canada, supporting local jobs and ensuring the highest standards of reliability. Beyond business, ATS Traffic invests in the communities it serves, contributing to road safety education, sponsoring local initiatives, and partnering with municipalities to create safer neighborhoods.
“Traffic control is evolving at an unprecedented pace as cities move faster and projects grow larger. The future of ATS Traffic is built on data, technology, and innovative solutions that keep communities moving safely and efficiently,” said Colin McCarten, Executive Vice President, Sales and Marketing.
“This milestone belongs to every person who has been part of ATS Traffic—past and present,” said Bobby Cantera, CEO of ATS Traffic. “Together, we’ve built sixty years of progress, and together we’ll continue advancing safety for the communities we serve.”
About ATS Traffic Ltd.
Since 1966, ATS Traffic has supported organizations and communities in keeping workers and road users safe through comprehensive traffic safety solutions. With 16 locations across North America and a catalogue of more than 15,000 products, ATS Traffic delivers expertise across every stage of traffic management — from infrastructure installation to advanced smart city technologies such as solar-powered crosswalks, radar sensors, cameras, and traffic signal systems. Our certified teams specialize in work zone design and setup, equipment rentals, e-procurement, intelligent transportation systems (ITS), and integrated customer portals. As Canada’s leading sign and barricade manufacturer and a 3M™ Authorized and Certified Digital Fabricator, ATS Traffic offers scalable, reliable service tailored to the needs of municipalities, contractors, and industries. Learn more at atstraffic.ca