Renting traffic equipment is often a better option than buying or owning your own. It gives you the opportunity to try the latest products without committing to an expensive purchase. If you don’t like something, you can always bring it back. Buying, maintaining, storing, and insuring the equipment can cost more than renting if you use it less than 75 percent of the time. Combined with your ability to write it off, renting is one of your most cost-effective options.