ATS Traffic Announces Multi-Year Sponsorship with the Kamloops Blazers

KAMLOOPS, BC (May 6, 2021) – ATS Traffic is pleased to announce a multi-year agreement to become an official sponsor for the Western Hockey Leagues’ (WHL) Kamloops Blazers.

Since expanding our BC operations to include a new branch in Kamloops last year, ATS Traffic has been eager to show our support for the local community. As many of our employees and customers are dedicated, loyal fans of the team, ATS Traffic is excited to sponsor the Kamloops Blazers – a WHL hockey team that is beloved in the local community and respected throughout the hockey world.

“Our sponsors are essential to helping the Kamloops Blazers create an unmatched level of entertainment in the community. We are excited to add ATS Traffic to our sponsorship base,” said Don Moores, President and COO for the Kamloops Blazers.

The excitement surrounding the Kamloops Blazers organization and the 200,000 fans throughout the hockey season that watch the games at The Sandman Centre provides ATS Traffic with many opportunities to support our marketing and community relations.

“Our team at ATS Traffic is extremely excited about our partnership with the Kamloops Blazers in part because we are fans of the team,” stated Bobby Cantera, CEO at ATS Traffic. “We believe it’s important to be a part of the Kamloops community while continuing to grow and develop strong relationships with regional businesses and municipalities. We look forward to teaming up with the Kamloops Blazers and promoting our goal of helping people get home safely every day.”

About ATS Traffic

Since 1966, ATS Traffic has helped organizations and communities keep workers, drivers, and pedestrians safe on our roads. With 7 locations across western Canada and over 15,000 products in our inventory, ATS Traffic design and implement traffic control, on-street services, and work zone safety solutions that are customized for specific industries and project scopes. As a 3M™ Certified Fabricator, ATS Traffic is the largest sign and barricade manufacturer in western Canada as well as an award-winning provider of installation services, consulting, procurement and logistics, asset management, ITS solution architecture, and drafting and design services. For more information, visit

About Kamloops Blazers

The Kamloops Blazers are a junior ice hockey team in the Western Hockey League (WHL). The franchise came to Kamloops in 1981 and was known as the Junior Oilers until 1984. The hockey club became the Kamloops Blazers in 1984. The franchise is universally recognized and respected for helping young men develop both as hockey players and as young men for them to move on and play at the highest levels. The Kamloops Blazers hockey club has five WHL Championship banners and three Memorial Cup banners hanging from the rafters of their home rink, the Sandman Centre. For more information visit: