Bobby Cantera

Chief executive Officer

Bobby joined the ATS Traffic team as the COO in 2019 and was named CEO in April of 2020. In his time at ATS Traffic, Bobby has spearheaded developments in safety, business intelligence, application deployment, and continuous improvements. He has over 20 years of experience in operational leadership, safety, and quality assurance. He holds a Lean Six Sigma Green Belt and is a passionate advocate of using the Lean methodology to improve processes and provide superior quality and service.

Colin McCarten

executive vice president of sales and marketing

Colin started at ATS Traffic in July of 2017 as the Director of Sales for Alberta. With a robust career and extensive experience in Executive Leadership, Sales and Marketing, Colin joined the Executive team in 2018 as the EVP of Sales and Marketing. Colin is a U of A Golden Bears Hockey Alumni and enjoys spending time on his rural property with his family, which includes his wife and two children.

Kevin Waddell


Kevin started at the Edmonton rental division in 1990. After several transfers and promotions to management positions, he became vice president of On-Street Services in 2015 and then vice president of Operations in 2017. Kevin has really enjoyed his time working for ATS. When he isn’t working, Kevin enjoys downhill skiing, woodworking, travelling, fishing, and volunteering.

Janet Semeniuk


Janet joined ATS Traffic in October 2017 as the Director of Human Resources. She brings over 20 years of human resources and leadership experience in a multitude of environments including manufacturing, sales and engineering. A country music enthusiast, Janet’s outside interests include her family and watching her boys play baseball, getting in a round of golf, and traveling to warm destinations in winter. In April 2019 Janet was appointed to the Executive Leadership team as the Vice President of Human Resources.

Steve Ennis

Executive Vice President of Intellitrafik

Steve is a 10-year ATS veteran with a background in software sales. He is genuinely interested in moving traffic from point A to point B and is excited about technology’s inevitable industry disruption. Steve enjoys playing sports (hockey, football, and golf) and guitar in his spare time. 

Amrik Birk


Amrik joined ATS Traffic in January 2017 as the Director of Finance. In addition to his experience in finance and leadership, Amrik holds a CPA, CA and a Masters of Professional Accounting from the University of Saskatchewan. He soon joined the Executive team in 2019 as the VP of Finance. Originally from Victoria, BC, Amrik enjoys mountain biking, cooking, cross fit, and spending time with his wife and two children.


Rick Sorenson


Rick arrived at ATS Traffic in 2020, bringing with him 20 years of management experience. He possesses strong family values, integrity, and firmly believes that a positive culture is vitally important to the structure of a company. His leadership style embodies the values of both task ownership and accountability. Sports is his passion outside of work, whether participating or watching on television. When he isn’t in the office, you can find Rick golfing in the summer.