ATS Traffic Ltd. Expands Service Capabilities in Manitoba and Central Canada with Acquisition of Direct Traffic Ltd

Brandon, MB (September 29, 2021) – ATS Traffic Ltd., Canada’s leading traffic safety provider, is pleased to announce the acquisition of Direct Traffic Ltd. Based in Brandon, MB, Direct Traffic specializes in Traffic Control Services, Flagging, Traffic Accommodation Strategies, Lane Closures and On-Call Services.

Founded in 2005, Direct Traffic’s team of certified traffic safety professionals proudly serve road builders, private contractors, first nations communities, towns and cities in Manitoba, Saskatchewan, and Ontario.

“We are incredibly happy to welcome Direct Traffic to the ATS Traffic family,” stated Bobby Cantera, CEO of ATS Traffic. “Like ATS Traffic, they [Direct Traffic] are trusted by organizations of varying sizes and sectors for providing quality products and services. Our goal is to be able to offer complete traffic control that provides ongoing value to customers across Canada, founded on unmatched customer service, quality products, and trusted services. As we move forward, together, we look forward to continuing to develop strong relationships within the community and surpassing the standards of traffic safety through innovation and expanded product offerings.”

“ATS Traffic is a very successful and reputable Canadian company with an impressive track record of delivering top-notch traffic safety solutions,” stated Amber Klassen, General Superintendent of Direct Traffic. “We are delighted to have their operational support to improve our customer’s experience and drive results on the ground.

Direct Traffic will continue to operate under its own brand, maintaining existing service programs and personnel. Over the next few months, the two companies will work to fully integrate operational systems with emphasis on leveraging the strengths of both companies to better service customers in the Manitoba and Ontario markets.


About ATS Traffic

Since 1966, ATS Traffic helps organizations and communities keep workers, motorists, and pedestrians safe on our roads. With 9 locations across Canada and over 15,000 products in our inventory, ATS Traffic designs and implements customized safety solutions for traffic control, on-street services, and work zones for specific industries and project scopes. As a 3M™ Authorized Fabricator and Certified Digital Fabricator, ATS Traffic is Canada’s leading sign and barricade manufacturer as well as an award-winning provider of installation services, consulting, procurement and logistics, asset management, ITS solution architecture, and drafting and design services. For more information, visit


About Direct Traffic

Founded in 2005, Direct Traffic has served clients and projects within the traffic control industry for over 15 years. Direct Traffic serve road builders, highways, private contractors, townships, First Nations communities, and cities across Canada. The company specializes in a variety of traffic solution services such as flagging, lane closure, traffic management plans, site maintenance, and on-call emergency response teams. Direct Traffic prides itself on efficiency, commitment, and integrity to meet the requirements of every project they undertake.