Canadian Traffic Safety Leader Announces On-Ice Sponsorship for Memorial Cup

Kamloops, BC – ATS Traffic is pleased to announce that they will be a proud sponsor for the 2023 Memorial Cup. This year’s tournament will be held in Kamloops, B.C.

ATS Traffic opened its second B.C. office in Kamloops in 2020. Since then, the company has firmly established itself in the community. With such a prestigious tournament being held in their own backyard, ATS Traffic welcomed the opportunity to show their support. “We are incredibly honoured to be a sponsor at the 2023 Memorial Cup,” said ATS Traffic’s CEO, Bobby Cantera. “Not only do we value the relationships we have created with the Kamloops Blazers and in the City of Kamloops, but to also have the opportunity to represent our brand on a national scale is truly a humbling opportunity.”

The tournament runs from May 25 to June 4. ATS Traffic will have possession of some prime real estate with their logo painted on the ice during all games. This marks the second time in CHL history that the Kamloops Blazers have hosted the Memorial Cup tournament. The last time Kamloops was the host city was in 1995.

“Sports are an integral part of our community. It is important that we as an organization give back and be an active participant of community events,” explained Bobby. All eyes are on Kamloops, with ATS Traffic acquiring a ton of ice-time, literally, once the puck drops.



About ATS Traffic Ltd.

Since 1966, ATS Traffic helps organizations and communities keep workers, motorists, and pedestrians safe on our roads. With 9 locations across Canada and over 15,000 products in our inventory, ATS Traffic designs and implements customized safety solutions for traffic control, on-street services, and work zones for specific industries and project scopes. As a 3M™ Authorized Fabricator and Certified Digital Fabricator, ATS Traffic is Canada’s leading sign and barricade manufacturer as well as an award-winning provider of installation services, consulting, procurement and logistics, asset management, ITS solution architecture, and drafting and design services.